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 Vermont VA FCU Wins CU Members Mortgage Marketing Achievement Award
“Because of this tree we have had more activity with our mortgage products then we’ve ever had,” states Vermont VA’s CEO, Sandi White. “So we’ve certainly gotten their attention with this tree, as it leads members to ask about our lending products at the teller window. This inquiry presents the opportunity for the member to apply for a home loan, which is great for both parties. Now, because of the tree, our members are tuned in to knowing that we do all types of lending.” White adds that it’s still too early to track mortgage application results, as those numbers should materialize in time over the next few months. But she says activity is definitely up. Vermont VA’s mortgage tree got started from the credit union’s Christmas tree being remodeled into the annual Easter Tree, St. Patrick’s Day Tree, Memorial Day Tree, and even a tree depicting the local rainy weather in Vermont: a tree full of flowers with an umbrella hat perched on top. “The members keep coming in to see what’s up with the tree,” White says. “They love it. They even come in and take pictures of it.” In keeping with that theme, the credit union created two money trees with fake money and stretchable $1.00 bills attached to it showing how members can “stretch their money as far as it can go.” These trees have also prompted numerous lending questions from members. “Overall, the trees have been a win for both the credit union and members,” White adds. “It’s a great morale booster for our staff creating the new trees, as it’s really created a strong bond between them. For our members, again, they’ve been asking about what we’re up to next with the tree and it really brings a smile to their faces when they walk through the door and first see it.” “What a fantastically creative idea – and cost effective, too,” states Linda Clampitt, Senior Vice President of CU Members Mortgage. “To repurpose their Christmas tree into a mortgage tree among its other holiday and seasonal ideas is such a ‘why didn’t I think of that’ campaign, we had to give the award to Vermont VA. It’s such a simple, yet very effective, way to get the members talking about your services, creating a buzz that spreads. We can’t wait to hear about the results when they come in, too. Wonderful idea!” Auto Loan Rates - 3.00% APR* Come in today to find out about our Auto Loan Rates. Buy a new or used vehicle or refinance your existing loan at a rate as low as 3.00% APR*. Any titled vehicle for a maximum of 60 months, no fees, no nonsense. Call (802) 295-5104 today or email us at info@vtvafcu.com. * Annual Percentage Rate. Rates are subject to change. Certain terms and restrictions apply. Rates are determined by term of loan and credit score. GAP Insurance Now Available! Guaranteed Asset Protection (GAP) is Loan Deficiency protection designed to eliminate your unpaid net loan balance in the event your vehicle is stolen or damaged beyond repair. Many people assume that when they lose their vehicle, the insurance company will simply pay off the loan. This is not true. The insurance company will only pay the current value of the vehicle. If this is less than what you owe on your loan (which is not uncommon), you are stuck owing the remaining balance. This puts you at a disadvantage when replacing your vehicle. With GAP from Vermont VA FCU, you are protected from that scenario. Should you lose your vehicle through an accident or theft, the GAP will cover the net loan balance after insurance settlement AND pay you $1000 towards the purchase of a new vehicle if you finance it through Vermont VA FCU. Get a quote right now by clicking here or contact a loan specialist at (802) 295-5104. Full Family Eligibility
Tell your whole family about your experience with the credit union and tell them they can join too! Anyone related to a current or former employee or volunteer at the Vermont VAMC may be eligible. Just have them call 802-295-5104 or stop in to find out if they are eligible. Share the credit union experience with your loved ones! |
To help increase its loan portfolio, Vermont VA FCU creatively transformed its Christmas tree that stands in its lobby each holiday season into a marketing mortgage tree to enhance the visibility of its home loan services. Members are now abuzz about the redecorated tree laden with wooden houses hanging from its branches, which has prompted them to ask about the credit union’s mortgage services. As a result, this fun and informative campaign has earned the credit union the fiscal Q3 2011 Marketing Achievement Award from AVCU business partner CU Members Mortgage.
Does your whole family enjoy our great service and rates or are you keeping it all to yourself? If you do, don't you think it's